Different mobile apps are developed by following a set of tech procedures! The ultimate aim of every business and the mobile app developers is to develop an app that would satisfy the end-users and would drive success for the business! Utilizing different tech tools and frameworks, the developers deploy their creative knowledge and tech-efficiency for developing mobile apps that would offer the best customer experience!
But not all apps are ranked to be successful! It is essential to measure the customer experience for the mobile app and make necessary changes to increase the chances of business conversion rates! This is indeed a key to achieve the success in the mobile app market!
For getting clear insights of the app usage, it is essential to understand the analytics. The app stores provide their own analytics tool! But in order to get a few additional layers of insights, you can opt for any third party analytical tools as well!
The metrics of app insights include time spent on the app, the location of accessing the app, demographics of the app, downloads, average active users, data connection type, and much more. This can be helpful in measuring the customer experience for your mobile app.
This is considered as the most useful metric to check the customer experience for the mobile app. Generally, app users rate the apps and leave reviews which are quite helpful in learning the experience of the users. Lower the ratings for the apps, unfavourable reviews are sure! This offers a scope for the developers to improve the app functions and specifications. The necessity of adding essential features to the app can be learned from the reviews left by the users.
Interacting with the app users directly and gathering feedback for the apps in personal level would be helpful in measuring the customer experience. As the feedbacks are directly sent to the developers instead of being exposed publicly, the developers can act upon the feedbacks. Making necessary changes in the app would help in maintaining the effective image in the market. This also would be helpful in winning the trust of the customers and establish a strong relation with them!
Gaining idea about the location of customers is essential! This can be fulfilled through collecting demographics of the customers. Tracking a different group of users and gain knowledge about the usage patterns and app behaviours would help in gaining insights about the group of customers that are engaged with the app. After getting the insights about the users from the demographics, marketing tactics can be precisely made more personal that could ultimately drive more user engagement.
Short-sessions of the apps are because of the difficulties faced by the users that create hurdles in increasing app engagement rates. Low UI and reduced functionality of the app can cut-off the user engagement. This issue can be tracked easily and steps can be taken for uncovering it!
Tracking the session of the users with app across different pages as well as sections of the app would be helpful. The frequency of the sessions, average sessions, activity of the sessions, etc. are few of the metrics that can help to learn about the session periods in detail.
Learning about the sentiments of the customers would help to understand the user-experience. Keeping a close watch on the insight of the app would ultimately be helpful in responding to the emotional reactions of the customers while using the app.