The mobile market is enormous and is growing fast! Apps nowadays are utilized by the users for various purposes! The users download the apps considering certain features and specifications! It is quite complicated and challenging to satisfy the app users. With the improvement of technology, a wide spectrum of features is integrated within the apps nowadays in order to satisfy the users and to keep them engaged for the longer time!
The ultimate demand of the users is high-end user experience. It is essential for the enterprises as well as the developers to analyze the mobile app’s usability from time to time to keep up the pace in the competitive market! Identifying the issues of usability of the apps is a big challenge indeed! There are certain dedicated tech tools that are used for analyzing the usability of the mobile apps. Selecting the best tech tools for analyzing the usability of the apps is essential.
In this tech improvised world, effective and highly enhanced tech tools can be used for analyzing the usability of the apps. A powerful combo of two tools can effectively analyze the usability of the apps. The combo comprises features for qualitative analytics as well as in-app feedback forms which would help in getting the best results!
The traditional analytic process focused on measuring different aspects of the app which could be presented in numbers! Quantitative analytics supplied numerical metrics to the product managers, i.e. exact numbers of specific conversations within a funnel, decreased the percentage of user sign-ups and the direct insights. Quantitative analytics explains the reasons that are behind the numbers that are presented by the quantitative analytics whereas the qualitative analytics is focused on providing the information which can’t be measured in numbers!
As mobile usability is unique and personal, it probably can’t be represented in numbers. Thus, qualitative analytics is considered to be perfect for analyzing mobile app’s usability! The major question that arises is, how exactly mobile app’s usability is measured with qualitative analytics!
Measuring the app’s usability gives a proper report about the behaviour of the users with the app! Qualitative analytics allows getting the best actionable insights of the users through touch heat maps and user recordings. This ultimately helps to understand what is working and what is not working in the app in a precise way! There are many reports that determine that downfall of the app is for the developed irritation of the users for the app.
Users generally get frustrated to use the app for different aspects which may include screen section or/and confused features along with the slow performance. Any number on the quantitative dashboard can describe the specific issues of usability in an effective way. Thus, for obtaining transparent objectives about the varying user experiences, qualitative analytics is essential. Qualitative analytics provides powerful answers for the usability of the apps that can be visualized easily. The answers are based on aggregate and single-user level.
App crash is one of the major and tough issues of app usability that must be solved as soon as possible! Quantitative analytics states the app crash report in percentage and this percentage is quite essential. For obtaining the visual perspectives that are responsible for crashes, turning towards the qualitative analytics along with recordings of the single user session of the crashed session of the same day is essential.
This would allow reproducing the crash and distinguishing the user actions that were responsible for the crash. The crash report that can be visualized is quite helpful for identifying the bug precisely.
Whatever the app faces, it takes a significant role for its overall usability. If the gestures of the users are not considered and they don’t receive any response from the app, it could have bad effects on the app. Such thing is called unresponsive gestures which create bad effects on the UX and encourages the users to get frustrated on the app and its functionality. When it is tracked seamlessly, this could reveal UI bugs as well as the design flaws along with the user preferences that are essential.
Qualitative analytics is the best way for gathering insights about the users and their natural behaviours for the apps. It is essential for the mobile product manager to take initiatives for communicating directly with the users but along with this, the mobile product manager must be aware whether the users have options and facilities to directly get connected with or not! The users nowadays prefer to provide feedback to the brands and to interact directly.
Not only app ratings and emails can help to gain insights but asking for feedback to the users can be greatly effective. Users download the apps and learn what the apps can do for them. Thus, in-app feedback tools can help in establishing an open, real-time and seamless channel for communicating with the users.
This is the best way that would encourage the users to share their thoughts and make their queries about different aspects of the products. This also allows the enterprises or the mobile product manager to react to the users in real-time. The feedbacks from the users may be negative, positive or neutral, but it does have a great impact and helps to analyze the usability of the mobile apps!
In-app feedback is considered as the best manner to gather feedbacks in real-time. In-app feedback is also helpful for the users to provide accurate insights with which they can easily describe their experience within the app.